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Thank you for visiting our website! For Customer Service call 954-974-1788 or email us at

About Us

Our mission is to be the first, last and only stop for the flooring installation professional. We are a value oriented company and we achieve our mission doing the following:

  1. Do the “right” thing.
  2. Respect for all the people.
  3. Build strong relationships with our customers.
  4. Excellent customer service.
  5. Entrepreneurial spirit.
  6. Giving back to the industry.
Our vision is to meet the needs of the customers, by providing resources to assist the customers with individually specialized services.
The quality and the satisfaction is guaranteed.

Help the client

Main Goal:
To become the number one flooring supply company in America and worldwide.

“Small enough to know you and big enough to serve you”

In 1969 Morton Perlman had an idea of creating a business selling specialized installation accessories for those who labor in the flooring trade. One year later, Larry Lerner joined the company located at 755 NW 79th Street Miami, which is still in operation to this day.

Mort, Larry and now Larry’s son Marc have a philosophy: of a direct connection to the customer, easy access to the material, and the courtesy to treat customers as family members, is what keeps Shoreline running successfully.

As Florida’s population grew, Shoreline expanded to meet the needs of the flooring and construction industries. If there is a area where they are building houses, Shoreline has a convenient location nearby.

Having 700 to 1000 products in stock in every branch, ensure the needs of the clients are met. If the client requires something different, we will special order for them providing them unequalled service. We help the client with a positive attitude that exceeds their expectations.

“The most valuable product we give away for free”, says Marc Lerner the owner of the Shoreline Hollywood store, the most precious merchandise of the organization is “knowledge, expertise and excellent service”. The customer that comes to this specialized flooring supply store, or places an order from the website knows that they can rely on Shoreline. Please check out our website and send us your questions, comments, suggestions, request for pieces, or orders. Contact Us!

Thank you for allowing to service your needs.

We Export! We Deliver! Nosotros hablamos Espanol!
Se Habla Espanol
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Store Feedback
"I can't say enough about the wonderful customer service provided by Brandon at the Naples Shirley St store. He goes out of his way to make things happen and to support us in getting what we need in as painless a way as possible. He is a credit to your company."
Don Radcliff - YOUR HOME R&R LLC

"i love the new shoreline or well the work in progree everytime i go there something new has been done henry and the new guy are really cleaning up the place and they make you feel the need to come back again will def. refer to my friends in the trade KEEP UP THE GOOD WORK GUYS"
Jessica Harding - SUB LEVEL FLOORING

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