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Thank you for visiting our website! For Customer Service call 954-974-1788 or email us at

About Us

Our mission is to be the first, last and only stop for the flooring installation professional. We are a value oriented company and we achieve our mission doing the following:

  1. Do the “right” thing.
  2. Respect for all the people.
  3. Build strong relationships with our customers.
  4. Excellent customer service.
  5. Entrepreneurial spirit.
  6. Giving back to the industry.
Our vision is to meet the needs of the customers, by providing resources to assist the customers with individually specialized services.
The quality and the satisfaction is guaranteed.

Help the client

Main Goal:
To become the number one flooring supply company in America and worldwide.

“Small enough to know you and big enough to serve you”

In 1969 Morton Perlman had an idea of creating a business selling specialized installation accessories for those who labor in the flooring trade. One year later, Larry Lerner joined the company located at 755 NW 79th Street Miami, which is still in operation to this day.

Mort, Larry and now Larry’s son Marc have a philosophy: of a direct connection to the customer, easy access to the material, and the courtesy to treat customers as family members, is what keeps Shoreline running successfully.

As Florida’s population grew, Shoreline expanded to meet the needs of the flooring and construction industries. If there is a area where they are building houses, Shoreline has a convenient location nearby.

Having 700 to 1000 products in stock in every branch, ensure the needs of the clients are met. If the client requires something different, we will special order for them providing them unequalled service. We help the client with a positive attitude that exceeds their expectations.

“The most valuable product we give away for free”, says Marc Lerner the owner of the Shoreline Hollywood store, the most precious merchandise of the organization is “knowledge, expertise and excellent service”. The customer that comes to this specialized flooring supply store, or places an order from the website knows that they can rely on Shoreline. Please check out our website and send us your questions, comments, suggestions, request for pieces, or orders. Contact Us!

Thank you for allowing to service your needs.

We Export! We Deliver! Nosotros hablamos Espanol!
Se Habla Espanol
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Store Feedback
"This site is easy to use and the pricing is fair. Recommend this to installers who need material shipped in from out of state."

"After not being able to locate just a few pieces of cove base made by the original manufacturer we had used from another distributor, Greg was right on top of things and located and matched another manufacturer's product in just minutes. This is just for a few pieces of cove base and is a very small order, but I felt that my phone call was important and he was able to give me a product I could substitute, and I doubt anyone will ever notice! Thank you Greg!"

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